OUR PROJECTS
"Creating brands, experiences, and connections that thrive across industries."
Moyuan Culture
Moyuan Culture is a heritage-rich education brand with 25 years of history, known for its dedication to Chinese language and arts education. For decades, it thrived with one flagship store, a loyal clientele, and a strong reputation built on quality teaching and cultural preservation.
Under our strategic guidance, Moyuan has expanded from one to three locations, with plans for further growth. We have refreshed its brand identity, clarified its market positioning, and developed a long-term growth strategy that preserves its cultural roots while opening doors to new audiences.
The Flame 红火
The Flame is a high-end modern Chinese fusion restaurant located in Singapore’s iconic Club Street, where Sichuan’s fiery spice meets the refined elegance of Cantonese cuisine.
Our involvement with The Flame covers the full spectrum of brand creation and growth: from positioning and visual identity to marketing strategy, social media presence, membership program development, and launch campaigns. With an emphasis on premium dining, memorable experiences, and cultural storytelling. The Flame is positioned to become a must-visit destination in Singapore’s dining scene.
DECISION MOMENT
Decision Moment is a cross-border travel company dedicated to creating seamless, high-quality tourism experiences between Singapore and China. Decision Moment blends local expertise with a deep understanding of both markets.
Our services cover every step of the journey — from trip design, booking, and logistics to on-the-ground hospitality and unique cultural activities. Whether it’s a private tour, a corporate incentive trip, or a themed travel experience, we ensure every journey is smooth, memorable, and tailored to our travelers’ interests.
GHEEGEEN
Positioned as a forward-thinking interior design brand that blends creativity, craftsmanship, and functionality to shape distinctive spaces. Our brand building focuses on defining a clear identity: a design philosophy rooted in personalization, high-quality materials, and a seamless client experience.
By developing a consistent visual style, authentic storytelling, and strong market positioning, Cheegeen aims to become synonymous with interiors that inspire and endure.
Through strategic brand development, we will grow recognition, build trust, and create lasting connections with clients who value design as both an art and an investment.